One of the worst nightmares for an Ecommerce website is shopping cart abandonment. Afterall every ecommerce business lose thousands of customers that were just a few clicks away from making a purchase, thanks to shopping cart abandonment. According to the research done by Baynard Institute, shopping cart abandonment varying from 55 to 80.3 percent and every year there is a loss of 18 to 31 million $ due to shopping cart abandonment.
In this article I am going to explain some of the major reasons behind high shopping cart abandonment rate and their solutions.
Barrier of Registration
Having customer data is very important for online businesses. More the data you have about your audience, better the experience you can give them. But when users land on to your website, offering long registration form in front might force them to leave your website. To combat this try to make registration process as simple as one click.
Try social sign-in, it will help your visitors to authenticate themselves to the website without filling long registration form only by using their existing social media account. Social sign-in not only makes the whole registration process simple but also it is very quick. One of the biggest advantage of having social sign-in is for business is that marketers get reliable first party data.
Simply the Checkout Process
As stated earlier most of the people leave the website just before making the purchase. Don’t make user to navigate too many pages and answer to many questions before making the purchase. Try to reduce the time of checkout process by reducing time between a user wants to buy and checkout.
Personalize User Experience
By implementing social sign-in, marketers can create comprehensive profile based on customer likes, dislikes etc. This reliable data help marketers to offer more personalized experience to the customers and recommended them more relevant products. This data helps marketers to make more targeted strategic policies that will help to grow business and boost up the online presence.
These are some reasons behind high shopping cart abandonment rates and their solutions. If you have any other method that I forgot to mention above, let me know in the comments.